Rihanna And LVMH To Close Down Fenty Fashion Brand

News | Fashion Styles & Accessories February 10, 2021

Rihanna’s LVMH affiliated fashion brand Fenty is shutting down at least for a while. That was reported by some media on February 10, 2021.

According to the reports, Rihanna and the renowned global luxury goods conglomerate LVMH have agreed to pause Fenty’s RTW (ready-to-wear) activity pending better conditions.

However, LVMH’s support for Rihanna’s two cosmetics brands, namely, Fenty Beauty and Fenty Skin continues, say the reports.

Also, LVMH will be more involved in Rihanna’s lingerie brand Savage x Fenty. Already the luxury goods group is said to have just invested $115 million to expand Savage x Fenty.

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